5 Ways to Increase Direct Bookings for Your Homestay
If you're running a homestay or boutique property in India, OTA commissions can eat up 15-25% of your revenue. The good news? There are proven strategies to reduce your dependency on these platforms while still filling your rooms.
1. Build Your Own Website with a Booking Widget
Your property deserves its own digital home. With StayKeep's Website Builder, you can create a professional property website in minutes — with a built-in booking widget that allows guests to book directly, commission-free.
2. Collect Regular Guest Contact Info
Make a habit of recording guest email addresses and phone numbers during check-in. These guests already trust you — they're your best source of repeat bookings and referrals.
3. Run Return Guest Incentives
"Book direct next time and get 10% off" is a simple but powerful incentive. Mention it at checkout, add it to your receipt, and follow up via WhatsApp.
4. Optimize Your Google Business Profile
A complete, photo-rich Google Business Profile with regular reviews drives significant organic discovery — for free. Many travelers now search directly on Google Maps for accommodation.
5. Leverage Social Media for Direct Inquiry
Instagram and WhatsApp Business are powerful for direct-to-guest communication, especially for higher-end experiences. Share behind-the-scenes content and add your direct booking link prominently.